VMA was inspired by the three dimensional opaque composite material for the new studio magazine format Wie Bitte for ORF as part of the new program reform of 2007. Parellel to the re-launch of the ORF Newsroom and the re-location of the ORF magazine formats, VMA developed a multifunctional media space to provide various moderation positions with embedded video monitors for supporting graphics and information. The backlit perimeter wall fluctuated in color to accentuate the spatial atmosphere in relation to the program content.

Facts & Figures:

Project: ORF Wie Bitte

Client: ORF – Austrian Broadcast Corporation

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer, Martin Krcha