Veech Media Architecture » Corporate Culture

VMA Wins Golden IF-Award 2009

admin — Fri, 28 Aug 2009 11:40:15 +0000

Vienna/Munich, August 28, 2009

Veech Media Architecture (VMA) was presented in Munich with the Golden Award in the category Corporate Architecture for their trade fair pavilion for Swarovski Enlightened TM. The pavilion Ambient Gem at the exclusive Watch and Jewellery Show BASELWORLD convinced the members of the eminent jury by the way it sets new standards for the term “brand world”.

For Press Releases please navigate to:

Press Release “VMA wins IF Award” (EN)

Presseaussendung – VMA mit IF Communication Design Award ausgezeichnet” (DE)

EURO 2008 Media Tower

admin — Sun, 15 Jun 2008 10:35:16 +0000

European Football Championship 2008

The Urban Media Tower for ORF (Austrian Broadcasting Corporation) was a central urban feature for the four week activities surrounding the EM_2008 in Vienna, Austria. Strategically located adjacent to the Burgtheater the 17.5 meter multi-purpose temporary building incorporated a 60m² TV Studio, outdoor terrace, offices, technical spaces and three integrated LED video screens for live broadcast. Due to the planned five day construction phase and positioning upon the tram line tracks special consideration and intensive planning was necessary in reference to erecting the main modular structural frame, external aluminium cladding, and lighting/acoustic constraints in broadcast media. The glimmering metallic facade gracefully transformed the area surrounding the historic cultural landmark buildings into a contemporary trans-Europe public zone linked through a media event.

EURO2008 Media Tower

EURO2008 ORF Sport Studio

Facts & Figures:

TYPE: TV Studio/Media Tower
SITE: Vienna, Austria
FLOOR AREA: 90m²
TEAM: Stuart A. Veech, Peter Mitterer, Martin Krcha
CONSULTANTS: Werkraum Wien
PRODUCTION PARTNERS: ORF Ausstattung, Klik Bühnensysteme

VMA Designs Mobile Showcase

admin — Thu, 15 May 2008 10:14:03 +0000

Veech Media Architecture (VMA) collaborated with the WWP-Group on an ambitious project to develop a unique presentation tool to support the European launch of the new design family of autos of Spanish car maker Seat with the Seat Ibiza Roadshow in April-June 2008.

VMA Seat Roadshow - London

VMA Seat Roadshow - Wolfsburg

Facts & Figures:

PROJECT: Seat Ibiza European Roadshow

TYPE: Mobile Design

Date: May-June 2008

TEAM: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer

PARTNER: WWP Group

CONSULTANTS: Stage One Creative Services, York, UK; Prof. Tom Barker

Ambient Gem – VMA Designs Swarovski Stand at Baselworld 2008

stuart — Tue, 01 Apr 2008 10:00:51 +0000

The design concept to create a trade fair interior pavilion for the presentation of ENLIGHTENED^TM Swarovski Elements gemstone brand at the BASELWORLD Watch and Jewellery Show 2008 is based on translating the fascination exerted by a gem into a magical and sensual three-dimensional experience. The form of the space follows the logic of the folded faceted structure, which originally derived from the need to conceal the extremely restrictive and rather banal geometry of the existing outer tent construction and ultimately took the shape of a cut gem. The structure itself is composed of a pneumatic membrane divided into inflated facets. Animated lighting and sound design transformed the space into a spacious free-flowing subtle visual, acoustic and tactile spatial experience. VMA’s long-term creative partner, the British graphic designer Neville Brody/Research Studios, devised a series of animated graphics that highlight and enhance the key elements of Swarovski’s new brand while harmonising completely with the unique luminescent space created by VMA’s gradually alternating lighting cycles. Expertise in the area of new materials as well as the integrative approach to the lighting and multimedia components helped the VMA designers to reinterpret the archetypical idea of a crystal creating an expressive and iconic brand space.

Ambient Gem - Swarovski Baselworld

Data:
Client: D. Swarovski & Co. / Enlightened Swarovski TM
Category: Corporate Architecture / Trade Fair Design
Time period: 01.04.–10.04.2008
Design team VMA: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer
Animated graphics: Neville Brody/Research Studios, London

Structural design: Werkraum Wien Engineers

Lighting/Sound: Gahrens & Battermann
Lighting concept: Stuart A. Veech
Photos: © Mag. Eveline Tilley-Tietze and Stuart A. Veech

ORF Newsroom Made By VMA

admin — Tue, 25 Mar 2008 10:31:04 +0000

In 2008 we completed the comprehensive relaunch of the ORF Newsroom “phases 2″. The 360 degree multi-faceted studio space accomodates both ORF1 and ORF2 News and Information programming. Begun in 2007 as part of the new program reform within the Information News Department the first phase comprised of a simultaneous transformation from the existing 2003 award winning VMA design into the new world of video wall information screens encompassing the perimeter of the studio and adding variable flexibility to the future program content and presentation.

ORF Newsroom Studio: ©ORF Fotografie

Facts & Figures

TYPE: Studio Design
SITE: Vienna/Austria
FLOOR AREA: 356m2
TEAM: Stuart A. Veech, Peter Mitterer, Martin Krcha
PRODUCTION PARTNERS: ORF Ausstattung

Griffner Mobile Event Box

stuart — Fri, 15 Feb 2008 16:40:08 +0000

VMA was invited to design and develop a mobile event structure in collaboration with Griffner targeted at the exclusive mobile roadshow event industry. The first working prototype was completed in August 2007 and has toured extensively throughout central Europe.

Griffner Mobile Event Box

Facts & Figures:

CLIENT: Griffner

TYPE: Mobile Event Structure

DATE: 2007-2008

PHOTO COPYRIGHTS: ©Griffner

VMA Designs Door Handle for FSB

admin — Fri, 15 Feb 2008 09:40:49 +0000

VMA was invited to design a prototype door handle design for FSB (Franz Schneider Brakel GmbH + Co KG) as part of the Duo Handles Series and the finished product has recently been added to the FSB product family.

DOOR HANDLE for FSB

FSB (Franz Schneider Brakel GmbH + Co KG) produces high-end door handles and accessories since 1881 and has invited selected architects and designers (including Ludwig Wittgenstein’s classic minimalist design) to collaborate on innovative prototypes in recent years. The state-of-the-art facilities provides an opportunity to research new design forms and production methods in the design production phase.

VMA was initially inspired by the Modernist streamlined designs of the 1930´s and the resultant free flowing form(s) elegantly transforms this energy into a contemporary context utilizing advanced digital modeling and advanced rapid prototyping machinery.

The design has a dual appearance – the front side with the straight, sleek, and slender compact aluminum form, while the back side with a 33 degree twist accentuates an expressive aerodynamic shape incorporating an unique tactile experience. The technical team was challenged with the the complex production methods of the two shapes, as well as, with the overall finishing to the surface texture. The design line has been recently added to the FSB collection and is available in various metallic surfaces and colors adding diversity to the expressive design.

>> Franz Schneider Brakel Website

Facts & Figures

TYPE: Product Design
TEAM: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer, Matthias Moroder

BMW Mobile Pavilion

stuart — Tue, 01 Jan 2008 10:30:18 +0000

The proposed design created a dynamic mobile temporary structure to be used throughout Europe as a launching pad for the introduction of the new automobiles into the marketplace. The building was lifted off the ground to provide more space to facilitate a high volume of visitors and separate the building into different zones of activities. The central element of the design was the introduction of a hydraulic car lift in the center of the structure which allowed for the car to be transported vertically into the primary space for easier access for prospective test drivers. The elevated form, floating above the ground plane, was conceived as an aerodynmic digitally enhanced architectural form which needed be transported and easily assembled in a short period of time.

BMW Mobile Pavilion Concept

BMW Mobile Pavilion Concept Interior Lounge

Facts & Figures:

CLIENT: BMW Group

TYPE: Mobile Pavilioin Design Invited Competition

DATE: 2003

VMA Designs Award-Winning ORF Newsroom Studio Architecture

stuart — Tue, 01 Jan 2008 09:40:45 +0000

VMA was presented the Adolf Loos Staatspreis Gold Award 2002; Eyes and Ears Europe Gold Award 2002; and PROMAX Europe Silver Award 2003 for the ORF Newsroom Studio Architecture.

In May 2002 ORF unveiled the comprehensive redesign of their news/information programs. Building upon the corporate design package of Nevile Brody in 1993 a new building was constructed to incorporate the entire news production including office and conference space for the entire news team, on-air and editing suites and a new studio space. The Newsroom startet on-air on May 2, 2002 with 7 daily news programs (approx. 2 millions daily viewers) and 3 pre-recorded information programs per week. 4 further live magazines of 50 minutes per week started in October 2002. The briefing was based on the implementation of fully automative studio sets with pre-set positions and lighting atmospheres increasing efficiency and providing a possibility of 24-hour news programming with minimal costs.

The 356m2 studio (5,15m height) is based upon a circular 360 degree architecture utilizing 4 studio cameras to flow freely through the studio space highlighting a flexible adaptation to the individual necessities of the various news programs/formats. The studio plan focusses upon the central element – the ‚newsdesk‘ – which is rotating to 5 different positions throughout the daily on-air cycle. Translucent sliding walls play an active role in the framing and masking of individual ’sets’ and providing a soft transition between the moderator and the background layer. Computerized lighting systems are implemented in backlighting a series of rotating walls and accentuating various surfaces ranging from translucent plexiglass to large format printed textile satellite images. The secondary areas located adjacent to the central ‚newsdesk‘ add flexible spaces for weather reports (bluebox), studio discussions, promotion spots, breaking news reports, and smaller format news coverage and 5 weekly news magazine programs. Flatscreen monitors used for live correspondent reports and graphic information are mounted on tracks revolving around the studio to further enhance the studio flexiblility.

Facts & Figures:

Project: ORF Newsroom

Client: ORF – Austrian Broadcast Corporation

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof

Studio 44 Event Space

stuart — Tue, 01 Jan 2008 09:15:06 +0000

Studio 44

VMA designed a multi-functional event space at Studio 44 to incorporate a wide variety of uses ranging from corporate events, exhibitions, lectures/symposiums, and televsion productions. The centrally positioned triangle shaped glass stage with integrated RGB lighting provides the atmopsheric ambience fine tuned for each individual event to transform the space to accomodate the user´s requirements.

Studio 44 Event Space

Facts & Figures:

Project: Studio 44 Event Space

Client: Österreichische Lotterien

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof

Lighting Concept: Stuart A. Veech

Lighting Planner: Lighting Design Austria

Project Management: Hans Lechner ZT

Date: June 1998 – February 1999