Vienna/Munich, August 28, 2009

Veech Media Architecture (VMA) was presented in Munich with the Golden Award in the category Corporate Architecture for their trade fair pavilion for Swarovski Enlightened TM. The pavilion Ambient Gem at the exclusive Watch and Jewellery Show BASELWORLD convinced the members of the eminent jury by the way it sets new standards for the term “brand world”.

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European Football Championship 2008

The Urban Media Tower for ORF (Austrian Broadcasting Corporation) was a central urban feature for the four week activities surrounding the EM_2008 in Vienna, Austria. Strategically located adjacent to the Burgtheater the 17.5 meter multi-purpose temporary building incorporated a 60m² TV Studio, outdoor terrace, offices, technical spaces and three integrated LED video screens for live broadcast. Due to the planned five day construction phase and positioning upon the tram line tracks special consideration and intensive planning was necessary in reference to erecting the main modular structural frame, external aluminium cladding, and lighting/acoustic constraints in broadcast media. The glimmering metallic facade gracefully transformed the area surrounding the historic cultural landmark buildings into a contemporary trans-Europe public zone linked through a media event.

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Veech Media Architecture (VMA) collaborated with the WWP-Group on an ambitious project to develop a unique presentation tool to support the European launch of the new design family of autos of Spanish car maker Seat with the Seat Ibiza Roadshow in April-June 2008.

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The design concept to create a trade fair interior pavilion for the presentation of ENLIGHTENED^TM Swarovski Elements gemstone brand at the BASELWORLD Watch and Jewellery Show 2008 is based on translating the fascination exerted by a gem into a magical and sensual three-dimensional experience. The form of the space follows the logic of the folded faceted structure, which originally derived from the need to conceal the extremely restrictive and rather banal geometry of the existing outer tent construction and ultimately took the shape of a cut gem. The structure itself is composed of a pneumatic membrane divided into inflated facets. Animated lighting and sound design transformed the space into a spacious free-flowing subtle visual, acoustic and tactile spatial experience. VMA’s long-term creative partner, the British graphic designer Neville Brody/Research Studios, devised a series of animated graphics that highlight and enhance the key elements of Swarovski’s new brand while harmonising completely with the unique luminescent space created by VMA’s gradually alternating lighting cycles. Expertise in the area of new materials as well as the integrative approach to the lighting and multimedia components helped the VMA designers to reinterpret the archetypical idea of a crystal creating an expressive and iconic brand space.

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VMA was invited to design and develop a mobile event structure in collaboration with Griffner targeted at the exclusive mobile roadshow event industry. The first working prototype was completed in August 2007 and has toured extensively throughout central Europe.

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The proposed design created a dynamic mobile temporary structure to be used throughout Europe as a launching pad for the introduction of the new automobiles into the marketplace. The building was lifted off the ground to provide more space to facilitate a high volume of visitors and separate the building into different zones of activities. The central element of the design was the introduction of a hydraulic car lift in the center of the structure which allowed for the car to be transported vertically into the primary space for easier access for prospective test drivers. The elevated form, floating above the ground plane, was conceived as an aerodynmic digitally enhanced architectural form which needed be transported and easily assembled in a short period of time.

The Sprachpavillon was the central element in a touring exhibition in Austria as part of the ‘European Year of Languages 2001’. The architectural intention is to develop a fluid form of communication and information through an expression of flexibilty, transparency, lightness, and elasticity. The distorted pneumatic form provides an soft interface between the interior and exterior spaces which activates the surrounding urban context through subtle natural and dynamic artificial lighting. This provides the framework for the ‘interior’ human content, language and communication, which is achieved by the use of a ‘terminal’ located in the center of the interior volume. The terminal represents an experimental approach to the expression of languages in a visual context through means of architecture/design, film, and typography. The typographical element is a linear band wrapped around a transparent skin with motorized interior cylindrical forms reflecting the superimposition and overlaying of words and sentences of the EU languages. The architectural, graphic and human entities revolve and interact around this point in space eliminating borders, boudaries, and obstacles and thus emphasizing the fluidity of space itself.

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