Veech Media Architecture » Competition http://www.veech-vma.com Veech Media Architecture (VMA) is an architecture and design office and was founded in Vienna in 1993 by Stuart A. Veech and Mascha Veech-Kosmatschof. VMA is an internationally active research-based studio with a wide spectrum of competence in the areas of corporate architecture, TV & On-Air branding, media technology and design prototyping. Wed, 13 Apr 2011 09:14:32 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 BMW Mobile Pavilion http://www.veech-vma.com/2011/corporate-design/bmw-mobile-pavilion/ http://www.veech-vma.com/2011/corporate-design/bmw-mobile-pavilion/#comments Fri, 08 Apr 2011 08:15:18 +0000 stuart http://www.veech-vma.com/?p=416 The proposed design created a dynamic mobile temporary structure to be used throughout Europe as a launching pad for the introduction of the new automobiles into the marketplace. The building was lifted off the ground to provide more space to facilitate a high volume of visitors and separate the building into different zones of activities. The central element of the design was the introduction of a hydraulic car lift in the center of the structure which allowed for the car to be transported vertically into the primary space for easier access for prospective test drivers. The elevated form, floating above the ground plane, was conceived as an aerodynmic digitally enhanced architectural form which needed be transported and easily assembled in a short period of time.

Veech-VMA-BMW-w01

BMW Mobile Pavilion Concept

BMW Mobile Pavilion Concept

BMW Mobile Pavilion Concept

BMW Mobile Pavilion Concept

BMW Mobile Pavilion Concept Interior Lounge

BMW Mobile Pavilion Concept Interior Lounge

Facts & Figures:

CLIENT: BMW Group

TYPE: Mobile Pavilioin Design Invited Competition

DATE: 2003



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