Veech Media Architecture » Events

VMA Exhibits at IBC 2009

admin — Fri, 28 Aug 2009 10:49:23 +0000

Veech Media Architecture (VMA) will exhibit a new table design at the IBC Tradeshow in Amsterdam Sept 11-15, 2009. VMA is co-exhibitor with SONO Studiotechnik. After an extensive research and testing period into advanced lightweight materials VMA has collaborated with Luxpanel to utilze the high strength and reduced weight properties of aluminum honeycomb panels with a sleek metallic coated surface.

VMA Edit Table

IBC is the leading international forum for the electronic media industry, attracting 1,000+ exhibitors from more than 130 countries. It combines a highly respected and peer reviewed conference, an exhibition that demonstrates state of the art media technology and unrivalled networking opportunities.

>> www.ibc.org
>> www.sono.de
>> www.luxpanel.de

Facts & Figures

TYPE: Studio Design
SITE: Vienna/Austria
FLOOR AREA: 256m2
TEAM: Stuart A. Veech, Peter Mitterer, Gregor Stolz

Aspern Urban Development Info Center

mascha — Mon, 10 Aug 2009 10:44:31 +0000

VMA was invited to submit a proposal for the Aspern Urban Development Information Center as the catalyst for the largest urban development in the Danube region. The briefing centered around a temporary building which would incoporate offices, exhibition spaces, a multifunctional event space, café lounge, and an observation deck to overview the construction site. VMA responded with a modular 3d stacking of container elements defining the exterior architectural form and sculpting out an interior volume slated for the dynamic event space. The container element and the resultant configurations allowed maximum flexibility in adapting/modifying the building shape due to the content/user needs over the expected 10 year building site and would provide a strong brand image for the Aspern region – a landmark in progress.

Aspern Info Center Night Perspective

Aspern Info Center Perspective

Aspern Info Center Interior Perspective

Aspern Info Center Section

Facts & Figures:

TYPE: invited competition
SITE: Vienna, Austria
FLOOR AREA: 810m²
TEAM: Stuart Veech, Mascha Veech-Kosmatschof, Joao Passanha, Peter Mitterer
CONSULTANTS: Werkraum Wien

EURO 2008 Media Tower

admin — Sun, 15 Jun 2008 10:35:16 +0000

European Football Championship 2008

The Urban Media Tower for ORF (Austrian Broadcasting Corporation) was a central urban feature for the four week activities surrounding the EM_2008 in Vienna, Austria. Strategically located adjacent to the Burgtheater the 17.5 meter multi-purpose temporary building incorporated a 60m² TV Studio, outdoor terrace, offices, technical spaces and three integrated LED video screens for live broadcast. Due to the planned five day construction phase and positioning upon the tram line tracks special consideration and intensive planning was necessary in reference to erecting the main modular structural frame, external aluminium cladding, and lighting/acoustic constraints in broadcast media. The glimmering metallic facade gracefully transformed the area surrounding the historic cultural landmark buildings into a contemporary trans-Europe public zone linked through a media event.

EURO2008 Media Tower

EURO2008 ORF Sport Studio

Facts & Figures:

TYPE: TV Studio/Media Tower
SITE: Vienna, Austria
FLOOR AREA: 90m²
TEAM: Stuart A. Veech, Peter Mitterer, Martin Krcha
CONSULTANTS: Werkraum Wien
PRODUCTION PARTNERS: ORF Ausstattung, Klik Bühnensysteme

Ambient Gem – VMA Designs Swarovski Stand at Baselworld 2008

stuart — Tue, 01 Apr 2008 10:00:51 +0000

The design concept to create a trade fair interior pavilion for the presentation of ENLIGHTENED^TM Swarovski Elements gemstone brand at the BASELWORLD Watch and Jewellery Show 2008 is based on translating the fascination exerted by a gem into a magical and sensual three-dimensional experience. The form of the space follows the logic of the folded faceted structure, which originally derived from the need to conceal the extremely restrictive and rather banal geometry of the existing outer tent construction and ultimately took the shape of a cut gem. The structure itself is composed of a pneumatic membrane divided into inflated facets. Animated lighting and sound design transformed the space into a spacious free-flowing subtle visual, acoustic and tactile spatial experience. VMA’s long-term creative partner, the British graphic designer Neville Brody/Research Studios, devised a series of animated graphics that highlight and enhance the key elements of Swarovski’s new brand while harmonising completely with the unique luminescent space created by VMA’s gradually alternating lighting cycles. Expertise in the area of new materials as well as the integrative approach to the lighting and multimedia components helped the VMA designers to reinterpret the archetypical idea of a crystal creating an expressive and iconic brand space.

Ambient Gem - Swarovski Baselworld

Data:
Client: D. Swarovski & Co. / Enlightened Swarovski TM
Category: Corporate Architecture / Trade Fair Design
Time period: 01.04.–10.04.2008
Design team VMA: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer
Animated graphics: Neville Brody/Research Studios, London

Structural design: Werkraum Wien Engineers

Lighting/Sound: Gahrens & Battermann
Lighting concept: Stuart A. Veech
Photos: © Mag. Eveline Tilley-Tietze and Stuart A. Veech

Griffner Mobile Event Box

stuart — Fri, 15 Feb 2008 16:40:08 +0000

VMA was invited to design and develop a mobile event structure in collaboration with Griffner targeted at the exclusive mobile roadshow event industry. The first working prototype was completed in August 2007 and has toured extensively throughout central Europe.

Griffner Mobile Event Box

Facts & Figures:

CLIENT: Griffner

TYPE: Mobile Event Structure

DATE: 2007-2008

PHOTO COPYRIGHTS: ©Griffner

Sprachpavillon Inflatable Mobile Structure

stuart — Tue, 01 Jan 2008 10:00:42 +0000

The Sprachpavillon was the central element in a touring exhibition in Austria as part of the ‘European Year of Languages 2001’. The architectural intention is to develop a fluid form of communication and information through an expression of flexibilty, transparency, lightness, and elasticity. The distorted pneumatic form provides an soft interface between the interior and exterior spaces which activates the surrounding urban context through subtle natural and dynamic artificial lighting. This provides the framework for the ‘interior’ human content, language and communication, which is achieved by the use of a ‘terminal’ located in the center of the interior volume. The terminal represents an experimental approach to the expression of languages in a visual context through means of architecture/design, film, and typography. The typographical element is a linear band wrapped around a transparent skin with motorized interior cylindrical forms reflecting the superimposition and overlaying of words and sentences of the EU languages. The architectural, graphic and human entities revolve and interact around this point in space eliminating borders, boudaries, and obstacles and thus emphasizing the fluidity of space itself.

Sprachpavillon Inflatable Mobile Structure

Sprachpavillon Mobile Structure

Sprachpavillon Inflatable Mobile Structure

Sprachpavillon Inflatable Mobile Structure

Facts & Figures:

CLIENT: Austrian Ministry for Education and Art, ORF Enterprise

TYPE: Pneumatic Mobile Structure

DATE: 2000-2001

MATERIALS: Inflatible pneumatic structure, steel floor construction with rubber surface, compturized lighting and multimedia system

Studio 44 Event Space

stuart — Tue, 01 Jan 2008 09:15:06 +0000

Studio 44

VMA designed a multi-functional event space at Studio 44 to incorporate a wide variety of uses ranging from corporate events, exhibitions, lectures/symposiums, and televsion productions. The centrally positioned triangle shaped glass stage with integrated RGB lighting provides the atmopsheric ambience fine tuned for each individual event to transform the space to accomodate the user´s requirements.

Studio 44 Event Space

Facts & Figures:

Project: Studio 44 Event Space

Client: Österreichische Lotterien

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof

Lighting Concept: Stuart A. Veech

Lighting Planner: Lighting Design Austria

Project Management: Hans Lechner ZT

Date: June 1998 – February 1999

Radionight

stuart — Tue, 01 Jan 2008 08:33:05 +0000

Inspired by the suspended flying machine artefacts in the large atrium space of the Technical Museum, VMA created a hovering stage seven meters from the exhibition floor which was connected by two vertical hydraulic platforms for the stage acts. Soft textural lighting effects were projected upon the inflatable form which was supported from a scaffolding construction which gradually morphed in color atmosphere.

Radionight Stage Design

Facts & Figures:

Project: Radionight

Client: ORF – Austrian Broadcast Corporation

Location: Technisches Museum Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Alexander Ott

Kawasaki Trade Fair Design 2

stuart — Tue, 01 Jan 2008 08:10:50 +0000

VMA re-designed the 2001 modular presentation architecture concept for Kawasaki Austria to be used in various events and presentations. The 22 meter long printed background on perforated pvc provided a structurally lightweight and visually dynamic image which defined a soft border and semi transparent barrier.

Kawasaki Trade Fair Design

Facts & Figures:

Project: BIKE2003

Client: Kawasaki Austria

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof

Trevision Trade Fair Design

stuart — Tue, 01 Jan 2008 08:05:36 +0000

VMA designed a modular presentation architecture concept for the company Trevision at the Euro ShopTtrade Fair in Dusseldorf and the Publica Trade Fair in Vienna. Trevision specializes in producing custom made high precision printing solutions for premium customers and has been a project partner of VMA since 1993 for various media related environments. VMA created a layered printed skin highlighting the various textural material options available in large format procedures while the central boomerang information desk defined the interior of the 80m2 stand allowing a large surface to support customer inquiries and demonstrations..

Trevision Trade Fair Design

Facts & Figures:

Project: Euroshop Trade Fair in Dusseldorf, Germany

Project: Publica Trade Fair in Vienna, Austria

Client: Trevision

Location:

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof