VMA was invited to design an 800m2 exhibition celebrating the OPEC 50th Anniversary Exhibition in Vienna, Austria in September, 2010. The presentation of the 12 Member Countries, OPEC, OFID and the City of Vienna was based upon developing a printed background representing each exhibitor´s unique cultural identity and included a signature series of 28 custom furniture modules and 18 42″ video screen panels.

Read more…

VMA designed a signature series of 28 custom furniture modules and 18 42″ video screen panels  for the OPEC 50th Anniversary Exhibition in Vienna. The furniture pieces can be ordered directly by contacting VMA.

Read more…

Studio 44

VMA designed a multi-functional event space at Studio 44 to incorporate a wide variety of uses ranging from corporate events, exhibitions, lectures/symposiums, and televsion productions. The centrally positioned triangle shaped glass stage with integrated RGB lighting provides the atmopsheric ambience fine tuned for each individual event to transform the space to accomodate the user´s requirements.

Read more…

The proposed design created a dynamic mobile temporary structure to be used throughout Europe as a launching pad for the introduction of the new automobiles into the marketplace. The building was lifted off the ground to provide more space to facilitate a high volume of visitors and separate the building into different zones of activities. The central element of the design was the introduction of a hydraulic car lift in the center of the structure which allowed for the car to be transported vertically into the primary space for easier access for prospective test drivers. The elevated form, floating above the ground plane, was conceived as an aerodynmic digitally enhanced architectural form which needed be transported and easily assembled in a short period of time.

The design concept to create a trade fair interior pavilion for the presentation of ENLIGHTENED^TM Swarovski Elements gemstone brand at the BASELWORLD Watch and Jewellery Show 2008 is based on translating the fascination exerted by a gem into a magical and sensual three-dimensional experience. The form of the space follows the logic of the folded faceted structure, which originally derived from the need to conceal the extremely restrictive and rather banal geometry of the existing outer tent construction and ultimately took the shape of a cut gem. The structure itself is composed of a pneumatic membrane divided into inflated facets. Animated lighting and sound design transformed the space into a spacious free-flowing subtle visual, acoustic and tactile spatial experience. VMA’s long-term creative partner, the British graphic designer Neville Brody/Research Studios, devised a series of animated graphics that highlight and enhance the key elements of Swarovski’s new brand while harmonising completely with the unique luminescent space created by VMA’s gradually alternating lighting cycles. Expertise in the area of new materials as well as the integrative approach to the lighting and multimedia components helped the VMA designers to reinterpret the archetypical idea of a crystal creating an expressive and iconic brand space.

Read more…

Exhibition design for a group of over 70 international artists presented in a vaulted 900m2 Kunsthalle Wien exhibition space. The primary space was dissected by a 45 meter bridge, constructed from aluminum scaffolding and spanned with a translucent membrane, which connected second level galleries whilst introducing a new elevated gallery space with secondary floating walls. The new circulation pattern emphasized the second level condition and enhanced the viewer curiosity and `viewing-to-be-viewed´ experience.

Read more…

The theme `Insights´ in medicine, science, and technology was superimposed on the architectural installation on an fluid organic translucent form situated between two adjoining spaces acting as a mediator between the viewer and the media exhibits projected onto and fused into the suspended membrane. A group of electric motors connected to the supporting cables activated the surface and animated the visual experience of the `interior´ volume with reference to the human body.

Read more…