Veech Media Architecture » Installation

Ambient Gem – Swarovski Elements at Baselworld

stuart — Tue, 01 Apr 2008 10:00:51 +0000

The design concept to create a trade fair interior pavilion for the presentation of ENLIGHTENED^TM Swarovski Elements gemstone brand at the BASELWORLD Watch and Jewellery Show 2008 is based on translating the fascination exerted by a gem into a magical and sensual three-dimensional experience. The form of the space follows the logic of the folded faceted structure, which originally derived from the need to conceal the extremely restrictive and rather banal geometry of the existing outer tent construction and ultimately took the shape of a cut gem. The structure itself is composed of a pneumatic membrane divided into inflated facets. Animated lighting and sound design transformed the space into a spacious free-flowing subtle visual, acoustic and tactile spatial experience. VMA’s long-term creative partner, the British graphic designer Neville Brody/Research Studios, devised a series of animated graphics that highlight and enhance the key elements of Swarovski’s new brand while harmonising completely with the unique luminescent space created by VMA’s gradually alternating lighting cycles. Expertise in the area of new materials as well as the integrative approach to the lighting and multimedia components helped the VMA designers to reinterpret the archetypical idea of a crystal creating an expressive and iconic brand space.

Ambient Gem - Swarovski Baselworld

Data:
Client: D. Swarovski & Co. / Enlightened Swarovski TM
Category: Corporate Architecture / Trade Fair Design
Time period: 01.04.–10.04.2008
Design team VMA: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer
Animated graphics: Neville Brody/Research Studios, London

Structural design: Werkraum Wien Engineers

Lighting/Sound: Gahrens & Battermann
Lighting concept: Stuart A. Veech
Photos: © Mag. Eveline Tilley-Tietze and Stuart A. Veech

Kunsthalle Wien Televisions Exhibition

stuart — Tue, 01 Jan 2008 11:10:38 +0000

Exhibition design for a group of over 70 international artists presented in a vaulted 900m2 Kunsthalle Wien exhibition space. The primary space was dissected by a 45 meter bridge, constructed from aluminum scaffolding and spanned with a translucent membrane, which connected second level galleries whilst introducing a new elevated gallery space with secondary floating walls. The new circulation pattern emphasized the second level condition and enhanced the viewer curiosity and `viewing-to-be-viewed´ experience.

Kunsthalle Wien Televisions Exhibition Design

Facts & Figures:

CLIENT: Kunsthalle Wien

TYPE: Museum Exhibition Design

DATE: October, 2001-January, 2002

CONSULTANTS: Werkraum Wien Engineers

Radionight

stuart — Tue, 01 Jan 2008 08:33:05 +0000

Inspired by the suspended flying machine artefacts in the large atrium space of the Technical Museum, VMA created a hovering stage seven meters from the exhibition floor which was connected by two vertical hydraulic platforms for the stage acts. Soft textural lighting effects were projected upon the inflatable form which was supported from a scaffolding construction which gradually morphed in color atmosphere.

Radionight Stage Design

Facts & Figures:

Project: Radionight

Client: ORF – Austrian Broadcast Corporation

Location: Technisches Museum Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Alexander Ott

Kunstlerhaus Global Tools Exhibition Installation

stuart — Tue, 01 Jan 2008 08:22:26 +0000

The theme `Insights´ in medicine, science, and technology was superimposed on the architectural installation on an fluid organic translucent form situated between two adjoining spaces acting as a mediator between the viewer and the media exhibits projected onto and fused into the suspended membrane. A group of electric motors connected to the supporting cables activated the surface and animated the visual experience of the `interior´ volume with reference to the human body.

Kunstlerhaus Global Tools Exhibition Design

Facts & Figures:

Project: Global Tools Exhibition

Client: Kunstlerhaus Wien

Location: Kunstlerhaus Wien – Vienna, Austria: July-August, 2001

Location 2: Gallery Osto – Helsinki, Finland: December, 2001 – February, 2002

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof

Consultant: P. Michael Schultes, Schultes-Wien

Latent Utopias Exhibition

stuart — Tue, 01 Jan 2008 08:04:14 +0000

VMA´s installation as part of the `Latent Utopias´ exhibition examines the unconventional use of materials currently used in conventinal building construction and explores new applications and techniques which generate new possibilities in terms of creating flexible architectural spaces. A synthetic rubber material slowly transforms and blurs the boundaries between existing floor, wall and ceiling conditions, and creating a seamless three-dimensional architectural environment. A mechanical device interacts with the membrane and slowly animates its surface introducing a constant state of fluctuation and fluid deformation.

LATENT UTOPIAS Exhibition

Facts & Figures:

Project: Latent Utopias Exhibition

Client: Landesmuseum Joanneum

Curator Team: Zaha M. Hadid/Patrik Schumacher

Location: Graz, Austria: 26.10.2002 – 2.3.2003

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Alexander Ott

Consultant: Ange Weppernig

Participants: AA-DRL (GB), Angélil/Graham/Pfenninger/Scholl Architecture (CH), Asymptote (USA), Branson Coates (GB), COOP Himmelb(l)au (A), dECOi (F), Foreign Office Architects (GB), Greg Lynn FORM (USA), Zaha Hadid Architects (GB), Kolatan/Mac Donald (USA), Ross Lovegrove (GB), MVRDV (NL), NOX (NL), o.c.e.a.n. D (GB), o.c.e.a.n. NORTH (FIN), Pichler & Traupmann (A), propeller z (A), Karim Rashid (USA), Reiser & Umemoto (USA), Sadar Vuga Arhitekti/The Designers Republic (SL), SERVO (USA), Softroom (GB), Andreas Thaler (A), the nextENTERprise (A), UN Studio (NL), VMA – Veech.Media.Architecture (A).

http://www.latentutopias.at