Veech Media Architecture » Media Design

VMA Wins Golden IF-Award 2009

admin — Fri, 28 Aug 2009 11:40:15 +0000

Vienna/Munich, August 28, 2009

Veech Media Architecture (VMA) was presented in Munich with the Golden Award in the category Corporate Architecture for their trade fair pavilion for Swarovski Enlightened TM. The pavilion Ambient Gem at the exclusive Watch and Jewellery Show BASELWORLD convinced the members of the eminent jury by the way it sets new standards for the term “brand world”.

For Press Releases please navigate to:

Press Release “VMA wins IF Award” (EN)

Presseaussendung – VMA mit IF Communication Design Award ausgezeichnet” (DE)

VMA Exhibits at IBC 2009

admin — Fri, 28 Aug 2009 10:49:23 +0000

Veech Media Architecture (VMA) will exhibit a new table design at the IBC Tradeshow in Amsterdam Sept 11-15, 2009. VMA is co-exhibitor with SONO Studiotechnik. After an extensive research and testing period into advanced lightweight materials VMA has collaborated with Luxpanel to utilze the high strength and reduced weight properties of aluminum honeycomb panels with a sleek metallic coated surface.

VMA Edit Table

IBC is the leading international forum for the electronic media industry, attracting 1,000+ exhibitors from more than 130 countries. It combines a highly respected and peer reviewed conference, an exhibition that demonstrates state of the art media technology and unrivalled networking opportunities.

>> www.ibc.org
>> www.sono.de
>> www.luxpanel.de

Facts & Figures

TYPE: Studio Design
SITE: Vienna/Austria
FLOOR AREA: 256m2
TEAM: Stuart A. Veech, Peter Mitterer, Gregor Stolz

EURO 2008 Media Tower

admin — Sun, 15 Jun 2008 10:35:16 +0000

European Football Championship 2008

The Urban Media Tower for ORF (Austrian Broadcasting Corporation) was a central urban feature for the four week activities surrounding the EM_2008 in Vienna, Austria. Strategically located adjacent to the Burgtheater the 17.5 meter multi-purpose temporary building incorporated a 60m² TV Studio, outdoor terrace, offices, technical spaces and three integrated LED video screens for live broadcast. Due to the planned five day construction phase and positioning upon the tram line tracks special consideration and intensive planning was necessary in reference to erecting the main modular structural frame, external aluminium cladding, and lighting/acoustic constraints in broadcast media. The glimmering metallic facade gracefully transformed the area surrounding the historic cultural landmark buildings into a contemporary trans-Europe public zone linked through a media event.

EURO2008 Media Tower

EURO2008 ORF Sport Studio

Facts & Figures:

TYPE: TV Studio/Media Tower
SITE: Vienna, Austria
FLOOR AREA: 90m²
TEAM: Stuart A. Veech, Peter Mitterer, Martin Krcha
CONSULTANTS: Werkraum Wien
PRODUCTION PARTNERS: ORF Ausstattung, Klik Bühnensysteme

VMA Designs Mobile Showcase

admin — Thu, 15 May 2008 10:14:03 +0000

Veech Media Architecture (VMA) collaborated with the WWP-Group on an ambitious project to develop a unique presentation tool to support the European launch of the new design family of autos of Spanish car maker Seat with the Seat Ibiza Roadshow in April-June 2008.

VMA Seat Roadshow - London

VMA Seat Roadshow - Wolfsburg

Facts & Figures:

PROJECT: Seat Ibiza European Roadshow

TYPE: Mobile Design

Date: May-June 2008

TEAM: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer

PARTNER: WWP Group

CONSULTANTS: Stage One Creative Services, York, UK; Prof. Tom Barker

Ambient Gem – VMA Designs Swarovski Stand at Baselworld 2008

stuart — Tue, 01 Apr 2008 10:00:51 +0000

The design concept to create a trade fair interior pavilion for the presentation of ENLIGHTENED^TM Swarovski Elements gemstone brand at the BASELWORLD Watch and Jewellery Show 2008 is based on translating the fascination exerted by a gem into a magical and sensual three-dimensional experience. The form of the space follows the logic of the folded faceted structure, which originally derived from the need to conceal the extremely restrictive and rather banal geometry of the existing outer tent construction and ultimately took the shape of a cut gem. The structure itself is composed of a pneumatic membrane divided into inflated facets. Animated lighting and sound design transformed the space into a spacious free-flowing subtle visual, acoustic and tactile spatial experience. VMA’s long-term creative partner, the British graphic designer Neville Brody/Research Studios, devised a series of animated graphics that highlight and enhance the key elements of Swarovski’s new brand while harmonising completely with the unique luminescent space created by VMA’s gradually alternating lighting cycles. Expertise in the area of new materials as well as the integrative approach to the lighting and multimedia components helped the VMA designers to reinterpret the archetypical idea of a crystal creating an expressive and iconic brand space.

Ambient Gem - Swarovski Baselworld

Data:
Client: D. Swarovski & Co. / Enlightened Swarovski TM
Category: Corporate Architecture / Trade Fair Design
Time period: 01.04.–10.04.2008
Design team VMA: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer
Animated graphics: Neville Brody/Research Studios, London

Structural design: Werkraum Wien Engineers

Lighting/Sound: Gahrens & Battermann
Lighting concept: Stuart A. Veech
Photos: © Mag. Eveline Tilley-Tietze and Stuart A. Veech

ORF Newsroom Made By VMA

admin — Tue, 25 Mar 2008 10:31:04 +0000

In 2008 we completed the comprehensive relaunch of the ORF Newsroom “phases 2″. The 360 degree multi-faceted studio space accomodates both ORF1 and ORF2 News and Information programming. Begun in 2007 as part of the new program reform within the Information News Department the first phase comprised of a simultaneous transformation from the existing 2003 award winning VMA design into the new world of video wall information screens encompassing the perimeter of the studio and adding variable flexibility to the future program content and presentation.

ORF Newsroom Studio: ©ORF Fotografie

Facts & Figures

TYPE: Studio Design
SITE: Vienna/Austria
FLOOR AREA: 356m2
TEAM: Stuart A. Veech, Peter Mitterer, Martin Krcha
PRODUCTION PARTNERS: ORF Ausstattung

Wie Bitte

stuart — Tue, 01 Jan 2008 12:55:33 +0000

VMA was inspired by the three dimensional opaque composite material for the new studio magazine format Wie Bitte for ORF as part of the new program reform of 2007. Parellel to the re-launch of the ORF Newsroom and the re-location of the ORF magazine formats, VMA developed a multifunctional media space to provide various moderation positions with embedded video monitors for supporting graphics and information. The backlit perimeter wall fluctuated in color to accentuate the spatial atmosphere in relation to the program content.

Facts & Figures:

Project: ORF Wie Bitte

Client: ORF – Austrian Broadcast Corporation

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer, Martin Krcha

Kreuz & Quer

stuart — Tue, 01 Jan 2008 11:00:06 +0000

VMA developed a dynamic studio space for the ORF program Kreuz & Quer using folded aluminum panels to create the three dimensional faceted spatial structures to interplay with the camera movements and light reflections/shadows. The exterior background was highlighted with three superimposed video projections overlapped and digitally choreographed to provide a cinematic architectural surface.

ORF Kreuz & Quer Studio Design

Facts & Figures:

CLIENT: ORF _ Austrian Broadcast Corporation

TYPE: TV Studio Design

DATE: 2003

Austrian National Election Studio

stuart — Tue, 01 Jan 2008 10:30:50 +0000

VMA has been the lead studio design consultant for ORF political programs including the National Elections since 1993. The modular studio with variable elements enhanced a four week pre-election discussion and a larger election day coverage in the main television studio with all day coverage and a variety of program elements requiring multiple presenter positions and camera movements.

ORF Wahl 2006

Facts & Figures:

Project: ORF Wahl Studio 2006

Client: ORF – Austrian Broadcast Corporation

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer, Martin Krcha

Sprachpavillon Inflatable Mobile Structure

stuart — Tue, 01 Jan 2008 10:00:42 +0000

The Sprachpavillon was the central element in a touring exhibition in Austria as part of the ‘European Year of Languages 2001’. The architectural intention is to develop a fluid form of communication and information through an expression of flexibilty, transparency, lightness, and elasticity. The distorted pneumatic form provides an soft interface between the interior and exterior spaces which activates the surrounding urban context through subtle natural and dynamic artificial lighting. This provides the framework for the ‘interior’ human content, language and communication, which is achieved by the use of a ‘terminal’ located in the center of the interior volume. The terminal represents an experimental approach to the expression of languages in a visual context through means of architecture/design, film, and typography. The typographical element is a linear band wrapped around a transparent skin with motorized interior cylindrical forms reflecting the superimposition and overlaying of words and sentences of the EU languages. The architectural, graphic and human entities revolve and interact around this point in space eliminating borders, boudaries, and obstacles and thus emphasizing the fluidity of space itself.

Sprachpavillon Inflatable Mobile Structure

Sprachpavillon Mobile Structure

Sprachpavillon Inflatable Mobile Structure

Sprachpavillon Inflatable Mobile Structure

Facts & Figures:

CLIENT: Austrian Ministry for Education and Art, ORF Enterprise

TYPE: Pneumatic Mobile Structure

DATE: 2000-2001

MATERIALS: Inflatible pneumatic structure, steel floor construction with rubber surface, compturized lighting and multimedia system