Veech Media Architecture » Media

Ö3 “Studio A” is On-Air

admin — Wed, 01 Jul 2009 10:00:59 +0000

Veech Media Architecture (VMA) has completed a comprehensive redesign of the technical production suites and On-Air studios at Hitradio Ö3 in Vienna.

Oe3 Studio 3d Perspective

Oe3 Studio 3d Perspective

Oe3 Studio 3d Perspective

Oe3 Studio A

Facts & Figures:

TYPE: Studio Furniture
SITE: Vienna, Austria
TEAM: Stuart A. Veech, Gregor Stolz, Peter Mitterer
PRODUCTION PARTNERS: ORF Ausstattung, Metallbau Pinterich

EURO 2008 Media Tower

admin — Sun, 15 Jun 2008 10:35:16 +0000

European Football Championship 2008

The Urban Media Tower for ORF (Austrian Broadcasting Corporation) was a central urban feature for the four week activities surrounding the EM_2008 in Vienna, Austria. Strategically located adjacent to the Burgtheater the 17.5 meter multi-purpose temporary building incorporated a 60m² TV Studio, outdoor terrace, offices, technical spaces and three integrated LED video screens for live broadcast. Due to the planned five day construction phase and positioning upon the tram line tracks special consideration and intensive planning was necessary in reference to erecting the main modular structural frame, external aluminium cladding, and lighting/acoustic constraints in broadcast media. The glimmering metallic facade gracefully transformed the area surrounding the historic cultural landmark buildings into a contemporary trans-Europe public zone linked through a media event.

EURO2008 Media Tower

EURO2008 ORF Sport Studio

Facts & Figures:

TYPE: TV Studio/Media Tower
SITE: Vienna, Austria
FLOOR AREA: 90m²
TEAM: Stuart A. Veech, Peter Mitterer, Martin Krcha
CONSULTANTS: Werkraum Wien
PRODUCTION PARTNERS: ORF Ausstattung, Klik Bühnensysteme

Ambient Gem – VMA Designs Swarovski Stand at Baselworld 2008

stuart — Tue, 01 Apr 2008 10:00:51 +0000

The design concept to create a trade fair interior pavilion for the presentation of ENLIGHTENED^TM Swarovski Elements gemstone brand at the BASELWORLD Watch and Jewellery Show 2008 is based on translating the fascination exerted by a gem into a magical and sensual three-dimensional experience. The form of the space follows the logic of the folded faceted structure, which originally derived from the need to conceal the extremely restrictive and rather banal geometry of the existing outer tent construction and ultimately took the shape of a cut gem. The structure itself is composed of a pneumatic membrane divided into inflated facets. Animated lighting and sound design transformed the space into a spacious free-flowing subtle visual, acoustic and tactile spatial experience. VMA’s long-term creative partner, the British graphic designer Neville Brody/Research Studios, devised a series of animated graphics that highlight and enhance the key elements of Swarovski’s new brand while harmonising completely with the unique luminescent space created by VMA’s gradually alternating lighting cycles. Expertise in the area of new materials as well as the integrative approach to the lighting and multimedia components helped the VMA designers to reinterpret the archetypical idea of a crystal creating an expressive and iconic brand space.

Ambient Gem - Swarovski Baselworld

Data:
Client: D. Swarovski & Co. / Enlightened Swarovski TM
Category: Corporate Architecture / Trade Fair Design
Time period: 01.04.–10.04.2008
Design team VMA: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer
Animated graphics: Neville Brody/Research Studios, London

Structural design: Werkraum Wien Engineers

Lighting/Sound: Gahrens & Battermann
Lighting concept: Stuart A. Veech
Photos: © Mag. Eveline Tilley-Tietze and Stuart A. Veech

ORF Newsroom Made By VMA

admin — Tue, 25 Mar 2008 10:31:04 +0000

In 2008 we completed the comprehensive relaunch of the ORF Newsroom “phases 2″. The 360 degree multi-faceted studio space accomodates both ORF1 and ORF2 News and Information programming. Begun in 2007 as part of the new program reform within the Information News Department the first phase comprised of a simultaneous transformation from the existing 2003 award winning VMA design into the new world of video wall information screens encompassing the perimeter of the studio and adding variable flexibility to the future program content and presentation.

ORF Newsroom Studio: ©ORF Fotografie

Facts & Figures

TYPE: Studio Design
SITE: Vienna/Austria
FLOOR AREA: 356m2
TEAM: Stuart A. Veech, Peter Mitterer, Martin Krcha
PRODUCTION PARTNERS: ORF Ausstattung

Wie Bitte

stuart — Tue, 01 Jan 2008 12:55:33 +0000

VMA was inspired by the three dimensional opaque composite material for the new studio magazine format Wie Bitte for ORF as part of the new program reform of 2007. Parellel to the re-launch of the ORF Newsroom and the re-location of the ORF magazine formats, VMA developed a multifunctional media space to provide various moderation positions with embedded video monitors for supporting graphics and information. The backlit perimeter wall fluctuated in color to accentuate the spatial atmosphere in relation to the program content.

Facts & Figures:

Project: ORF Wie Bitte

Client: ORF – Austrian Broadcast Corporation

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer, Martin Krcha

Kunsthalle Wien Televisions Exhibition

stuart — Tue, 01 Jan 2008 11:10:38 +0000

Exhibition design for a group of over 70 international artists presented in a vaulted 900m2 Kunsthalle Wien exhibition space. The primary space was dissected by a 45 meter bridge, constructed from aluminum scaffolding and spanned with a translucent membrane, which connected second level galleries whilst introducing a new elevated gallery space with secondary floating walls. The new circulation pattern emphasized the second level condition and enhanced the viewer curiosity and `viewing-to-be-viewed´ experience.

Kunsthalle Wien Televisions Exhibition Design

Facts & Figures:

CLIENT: Kunsthalle Wien

TYPE: Museum Exhibition Design

DATE: October, 2001-January, 2002

CONSULTANTS: Werkraum Wien Engineers

Kreuz & Quer

stuart — Tue, 01 Jan 2008 11:00:06 +0000

VMA developed a dynamic studio space for the ORF program Kreuz & Quer using folded aluminum panels to create the three dimensional faceted spatial structures to interplay with the camera movements and light reflections/shadows. The exterior background was highlighted with three superimposed video projections overlapped and digitally choreographed to provide a cinematic architectural surface.

ORF Kreuz & Quer Studio Design

Facts & Figures:

CLIENT: ORF _ Austrian Broadcast Corporation

TYPE: TV Studio Design

DATE: 2003

Austrian National Election Studio

stuart — Tue, 01 Jan 2008 10:30:50 +0000

VMA has been the lead studio design consultant for ORF political programs including the National Elections since 1993. The modular studio with variable elements enhanced a four week pre-election discussion and a larger election day coverage in the main television studio with all day coverage and a variety of program elements requiring multiple presenter positions and camera movements.

ORF Wahl 2006

Facts & Figures:

Project: ORF Wahl Studio 2006

Client: ORF – Austrian Broadcast Corporation

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer, Martin Krcha

Sprachpavillon Inflatable Mobile Structure

stuart — Tue, 01 Jan 2008 10:00:42 +0000

The Sprachpavillon was the central element in a touring exhibition in Austria as part of the ‘European Year of Languages 2001’. The architectural intention is to develop a fluid form of communication and information through an expression of flexibilty, transparency, lightness, and elasticity. The distorted pneumatic form provides an soft interface between the interior and exterior spaces which activates the surrounding urban context through subtle natural and dynamic artificial lighting. This provides the framework for the ‘interior’ human content, language and communication, which is achieved by the use of a ‘terminal’ located in the center of the interior volume. The terminal represents an experimental approach to the expression of languages in a visual context through means of architecture/design, film, and typography. The typographical element is a linear band wrapped around a transparent skin with motorized interior cylindrical forms reflecting the superimposition and overlaying of words and sentences of the EU languages. The architectural, graphic and human entities revolve and interact around this point in space eliminating borders, boudaries, and obstacles and thus emphasizing the fluidity of space itself.

Sprachpavillon Inflatable Mobile Structure

Sprachpavillon Mobile Structure

Sprachpavillon Inflatable Mobile Structure

Sprachpavillon Inflatable Mobile Structure

Facts & Figures:

CLIENT: Austrian Ministry for Education and Art, ORF Enterprise

TYPE: Pneumatic Mobile Structure

DATE: 2000-2001

MATERIALS: Inflatible pneumatic structure, steel floor construction with rubber surface, compturized lighting and multimedia system

VMA Designs Award-Winning ORF Newsroom Studio Architecture

stuart — Tue, 01 Jan 2008 09:40:45 +0000

VMA was presented the Adolf Loos Staatspreis Gold Award 2002; Eyes and Ears Europe Gold Award 2002; and PROMAX Europe Silver Award 2003 for the ORF Newsroom Studio Architecture.

In May 2002 ORF unveiled the comprehensive redesign of their news/information programs. Building upon the corporate design package of Nevile Brody in 1993 a new building was constructed to incorporate the entire news production including office and conference space for the entire news team, on-air and editing suites and a new studio space. The Newsroom startet on-air on May 2, 2002 with 7 daily news programs (approx. 2 millions daily viewers) and 3 pre-recorded information programs per week. 4 further live magazines of 50 minutes per week started in October 2002. The briefing was based on the implementation of fully automative studio sets with pre-set positions and lighting atmospheres increasing efficiency and providing a possibility of 24-hour news programming with minimal costs.

The 356m2 studio (5,15m height) is based upon a circular 360 degree architecture utilizing 4 studio cameras to flow freely through the studio space highlighting a flexible adaptation to the individual necessities of the various news programs/formats. The studio plan focusses upon the central element – the ‚newsdesk‘ – which is rotating to 5 different positions throughout the daily on-air cycle. Translucent sliding walls play an active role in the framing and masking of individual ’sets’ and providing a soft transition between the moderator and the background layer. Computerized lighting systems are implemented in backlighting a series of rotating walls and accentuating various surfaces ranging from translucent plexiglass to large format printed textile satellite images. The secondary areas located adjacent to the central ‚newsdesk‘ add flexible spaces for weather reports (bluebox), studio discussions, promotion spots, breaking news reports, and smaller format news coverage and 5 weekly news magazine programs. Flatscreen monitors used for live correspondent reports and graphic information are mounted on tracks revolving around the studio to further enhance the studio flexiblility.

Facts & Figures:

Project: ORF Newsroom

Client: ORF – Austrian Broadcast Corporation

Location: Vienna, Austria

Design Team: Stuart A. Veech, Mascha Veech-Kosmatschof