Veech Media Architecture (VMA) was presented in Munich with the Golden Award in the category Corporate Architecture for the 480m2 trade fair pavilion for Swarovski Enlightened TM. The pavilion Ambient Gem at the exclusive Watch and Jewellery Show BASELWORLD convinced the members of the eminent jury by the way it sets new standards for the term “brand world”.

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The proposed design created a dynamic mobile temporary structure to be used throughout Europe as a launching pad for the introduction of the new automobiles into the marketplace. The building was lifted off the ground to provide more space to facilitate a high volume of visitors and separate the building into different zones of activities. The central element of the design was the introduction of a hydraulic car lift in the center of the structure which allowed for the car to be transported vertically into the primary space for easier access for prospective test drivers. The elevated form, floating above the ground plane, was conceived as an aerodynmic digitally enhanced architectural form which needed be transported and easily assembled in a short period of time.

The Sprachpavillon was the central element in a touring exhibition in Austria as part of the ‘European Year of Languages’. The pneumatic form provides an soft interface between the interior and exterior spaces which activates the surrounding urban context through subtle natural and dynamic artificial lighting.  The internal media terminal represents an experimental approach to the expression of languages in a visual context through means of architecture/design, film, and typography. The architectural, graphic and human entities revolve and interact around this point in space eliminating borders, boudaries, and obstacles and thus emphasizing the fluidity of space itself.

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