Vienna/Munich, August 28, 2009

Veech Media Architecture (VMA) was presented in Munich with the Golden Award in the category Corporate Architecture for their trade fair pavilion for Swarovski Enlightened TM. The pavilion Ambient Gem at the exclusive Watch and Jewellery Show BASELWORLD convinced the members of the eminent jury by the way it sets new standards for the term “brand world”.

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VMA was invited to submit a proposal for the Aspern Urban Development Information Center as the catalyst for the largest urban development in the Danube region. The briefing centered around a temporary building which would incoporate offices, exhibition spaces, a multifunctional event space, café lounge, and an observation deck to overview the construction site. VMA responded with a modular 3d stacking of container elements defining the exterior architectural form and sculpting out an interior volume slated for the dynamic event space. The container element and the resultant configurations allowed maximum flexibility in adapting/modifying the building shape due to the content/user needs over the expected 10 year building site and would provide a strong brand image for the Aspern region – a landmark in progress.

Aspern Info Center Night Perspective

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VMA was invited to design and develop a mobile event structure in collaboration with Griffner targeted at the exclusive mobile roadshow event industry. The first working prototype was completed in August 2007 and has toured extensively throughout central Europe.

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The proposed design created a dynamic mobile temporary structure to be used throughout Europe as a launching pad for the introduction of the new automobiles into the marketplace. The building was lifted off the ground to provide more space to facilitate a high volume of visitors and separate the building into different zones of activities. The central element of the design was the introduction of a hydraulic car lift in the center of the structure which allowed for the car to be transported vertically into the primary space for easier access for prospective test drivers. The elevated form, floating above the ground plane, was conceived as an aerodynmic digitally enhanced architectural form which needed be transported and easily assembled in a short period of time.

The Sprachpavillon was the central element in a touring exhibition in Austria as part of the ‘European Year of Languages 2001’. The architectural intention is to develop a fluid form of communication and information through an expression of flexibilty, transparency, lightness, and elasticity. The distorted pneumatic form provides an soft interface between the interior and exterior spaces which activates the surrounding urban context through subtle natural and dynamic artificial lighting. This provides the framework for the ‘interior’ human content, language and communication, which is achieved by the use of a ‘terminal’ located in the center of the interior volume. The terminal represents an experimental approach to the expression of languages in a visual context through means of architecture/design, film, and typography. The typographical element is a linear band wrapped around a transparent skin with motorized interior cylindrical forms reflecting the superimposition and overlaying of words and sentences of the EU languages. The architectural, graphic and human entities revolve and interact around this point in space eliminating borders, boudaries, and obstacles and thus emphasizing the fluidity of space itself.

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