Veech Media Architecture (VMA) will exhibit a new table design at the IBC Tradeshow in Amsterdam Sept 11-15, 2009. VMA is co-exhibitor with SONO Studiotechnik. After an extensive research and testing period into advanced lightweight materials VMA has collaborated with Luxpanel to utilze the high strength and reduced weight properties of aluminum honeycomb panels with a sleek metallic coated surface.

VMA Edit Table

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European Football Championship 2008

The Urban Media Tower for ORF (Austrian Broadcasting Corporation) was a central urban feature for the four week activities surrounding the EM_2008 in Vienna, Austria. Strategically located adjacent to the Burgtheater the 17.5 meter multi-purpose temporary building incorporated a 60m² TV Studio, outdoor terrace, offices, technical spaces and three integrated LED video screens for live broadcast. Due to the planned five day construction phase and positioning upon the tram line tracks special consideration and intensive planning was necessary in reference to erecting the main modular structural frame, external aluminium cladding, and lighting/acoustic constraints in broadcast media. The glimmering metallic facade gracefully transformed the area surrounding the historic cultural landmark buildings into a contemporary trans-Europe public zone linked through a media event.

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In 2008 we completed the comprehensive relaunch of the ORF Newsroom “phases 2″. The 360 degree multi-faceted studio space accomodates both ORF1 and ORF2 News and Information programming. Begun in 2007 as part of the new program reform within the Information News Department the first phase comprised of a simultaneous transformation from the existing 2003 award winning VMA design into the new world of video wall information screens encompassing the perimeter of the studio and adding variable flexibility to the future program content and presentation.

ORF Newsroom Studio: ©ORF Fotografie

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VMA was inspired by the three dimensional opaque composite material for the new studio magazine format Wie Bitte for ORF as part of the new program reform of 2007. Parellel to the re-launch of the ORF Newsroom and the re-location of the ORF magazine formats, VMA developed a multifunctional media space to provide various moderation positions with embedded video monitors for supporting graphics and information. The backlit perimeter wall fluctuated in color to accentuate the spatial atmosphere in relation to the program content.

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VMA developed a dynamic studio space for the ORF program Kreuz & Quer using folded aluminum panels to create the three dimensional faceted spatial structures to interplay with the camera movements and light reflections/shadows. The exterior background was highlighted with three superimposed video projections overlapped and digitally choreographed to provide a cinematic architectural surface.

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VMA has been the lead studio design consultant for ORF political programs including the National Elections since 1993. The modular studio with variable elements enhanced a four week pre-election discussion  and a larger election day coverage in the main television studio with all day coverage and a variety of program elements requiring multiple presenter positions and camera movements.

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VMA was presented the Adolf Loos Staatspreis Gold Award 2002; Eyes and Ears Europe Gold Award 2002; and PROMAX Europe Silver Award 2003 for the ORF Newsroom Studio Architecture.

In May 2002 ORF unveiled the comprehensive redesign of their news/information programs. Building upon the corporate design package of Nevile Brody in 1993 a new building was constructed to incorporate the entire news production including office and conference space for the entire news team, on-air and editing suites and a new studio space. The Newsroom startet on-air on May 2, 2002 with 7 daily news programs (approx. 2 millions daily viewers) and 3 pre-recorded information programs per week. 4 further live magazines of 50 minutes per week started in October 2002. The briefing was based on the implementation of fully automative studio sets with pre-set positions and lighting atmospheres increasing efficiency and providing a possibility of 24-hour news programming with minimal costs.

The 356m2 studio (5,15m height) is based upon a circular 360 degree architecture utilizing 4 studio cameras to flow freely through the studio space highlighting a flexible adaptation to the individual necessities of the various news programs/formats. The studio plan focusses upon the central element – the ‚newsdesk‘ – which is rotating to 5 different positions throughout the daily on-air cycle. Translucent sliding walls play an active role in the framing and masking of individual ’sets’ and providing a soft transition between the moderator and the background layer. Computerized lighting systems are implemented in backlighting a series of rotating walls and accentuating various surfaces ranging from translucent plexiglass to large format printed textile satellite images. The secondary areas located adjacent to the central ‚newsdesk‘ add flexible spaces for weather reports (bluebox), studio discussions, promotion spots, breaking news reports, and smaller format news coverage and 5 weekly news magazine programs. Flatscreen monitors used for live correspondent reports and graphic information are mounted on tracks revolving around the studio to further enhance the studio flexiblility.

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